Organisers of the Comms Conference suggest that those attending the event will gain an invaluable and fresh perspective on communications within the healthcare system.
The event will take place in Liverpool on 12th June, and will be particularly useful for those dealing with stressed and limited budgets, according to the organisers of the conference.
Among the topics addressed at the event will be the so-called ‘fake news’ phenomenon, and the importance of improving social media campaigns.
Perspectives on crisis communications will also be offered, as a variety of sessions take place.
One conference event titled, “Poison and murder – handling crisis comms” will see Stockport NHS Foundation Trust discuss the saline poisoning murders at Stepping Hill Hospital.
Stockport NHS Foundation Trust had the honour of recently winning the Public Sector Crisis Comms of the year for 2016.
Veteran science reporter, Lawrence McGinty, chairman of the Medical Journalists Association and former ITN science editor, will chair the conference.
McGinty commented on the importance of the event ahead of its commencement.
“Communications is an increasingly fundamental component of NHS trusts’ daily lives. The challenge now is to make sure communications professionals are able to do their jobs as efficiently and effectively as possible.”
And the eminent reporter also gave an insight into the journalistic profession in the contemporary age.
“Journalists are also relying more and more heavily on communications teams for stories and to develop news angles. This conference will allow NHS communications professionals to come together and help each other find fresh ways to get the health service’s story into the headlines in the right way.”
Other speakers include Rachel Royall, director of comms at NHS Digital and Gerard North, head of public sector at JCDecaux.
Dan Keel, head of comms at the NHS Confederation, also took time to comment upon the event, suggesting that recent weeks have underlined the importance for communications to be improved in the NHS.
“The last few weeks have demonstrated the importance of good health communications – in terms of reassuring the public in times of crisis, explaining complex health policy and passing on vital information. However, communications functions are being stretched more and more tightly, so it’s vital we make the best use of the limited resources at our disposal.”
Keel went on to explain in the particular benefits of the conference to those involved in NHS communications.
“The conference will not only provide a valuable networking opportunity for press officers, comms managers and social media professionals from across health and care, but it will also offer a myriad of practical tools and valuable guidance.”