One in three UK adults are unaware that their pharmacist can provide information on conditions such as high blood pressure and high cholesterol according to figures released this week by the British Heart Foundation (BHF).
Furthermore, the charity is urging a greater dialogue to be established between patients and pharmacists so that medication requirements are dealt with accurately and a high level of quality healthcare is reached and maintained.
To this end, the BHF has launched a new campaign featuring comedy legend Tommy Cooper which encourages patients to take their medication ‘just like that’ whilst at the same time being aware that pharmacists have a very important role to play in the why, what, and when of the medicine prescribed.
“Millions of people could be putting their lives in danger by not taking their medication as prescribed so we want to remind them how vital medicines can be,” said Dr Mike Knapton, Associate Medical Director at the BHF.
“Part of the problem of patients not taking medication is that they don’t always realise conditions such as high cholesterol and high blood pressure are linked to heart disease.
“Pharmacists are right in the heart of the community and are in a unique position to speak to patients that other healthcare professionals rarely see. I hope all pharmacists will help us spread the word by asking patients how they’re getting on with their medication and letting them know that there are always options available.”